Logos
UCR School of Medicine Logos
The UC Riverside School of Medicine and UCR Health participate in the unified institutional brand and marketing program in order to convey an image consistent with who we are and to communicate effectively with many diverse constituents and key stakeholders.
Please note that logo usage is approve on a case-by-case basis and past approval of logo usage is not a guarantee of future or subsequent approval.
Learn about the UCR Campus Brand Identity
About Logo Approval
The School of Medicine has a strict logo approval policy that requires anything with our branding to go through the Office of Strategic Initiatives for approval.
Vector Logos for Printing
If you have an official School of Medicine project that requires a vector (layered) file, please contact the Office of Strategic Initiatives by emailing Wendy Fierro to discuss your needs.
Vector logos are used in silkscreening, embroidery, and other printing uses. Please clarify what the logo will be used for and what version you need (eg, one color, two colors, full color). Please provide up to seven business days for your request to be fulfilled.
To ensure proper use of and ensure adherence to the branding guidelines, we do not pre-distribute editable or layered logo files.
Department-Specific Marks (Tertiary Logos)
Updated September 2024
Tertiary logos are those with unit or department names along with UCR and the School of Medicine branding. These logos are intended for the promotion of these units or departments on apparel, items, or print publications. This specific branding may be created by Strategic Initiatives.
In order to better abide by campus guidelines on logo use, the following guidelines have been established.
Tertiary logos may only be created for:
- Academic and clinical departments
- Academic and clinical programs
- Research centers
With limited exceptions, administrative units will not be provided tertiary logos as they do not need to be promoted and unnecessarily dilute the brand. Such exceptions will be granted by the Office of Strategic Initiatives on a case-by-case basis. Organizations asking for an exception may be asked to submit a business case supporting their request.
- Student organizations, with the exception of designated Pathway Programs, may not use tertiary logos.
- Tertiary logos cannot be created for events.
- Departments may not create their own logos.
School of Medicine Primary Logos
Posted below are the five primary logos for the UCR School of Medicine in PNG format. These logos may be used for a variety of basic needs, including posters, reports and email signatures. Click the image you would like to download.
- These logos may not be altered by changes in proportions, colors, relative relationship of design elements (“lock up”) or by special effects.
- Logos must not be locked up with new taglines or other design elements, which in effect would create an unofficial new logo.
Logo Variations
For other logo formats, including other color formats and one-color formats contact Wendy Fierro or Ross French.
UCR Health Logos
For information about UCR Health logos, please contact Eileen Kwan of UCR Health.
